On October 25th, 2019, we debuted the World’s Largest Glasses-Free 3D Display ever-built as a featured attraction in the new lobby of the Seminole Hard Rock Hotel & Casino in Hollywood Florida. We were also honored to participate in the Grand Opening of the first-ever Guitar Hotel. For this project we collaborated with the creative technologists at The Lab @ Rockwell Group to produce a mind-bending experience which became know as the “Faux Elevator” – intended to create the illusion of a real elevator bank while featuring digitized memorabilia items from Hard Rock’s extensive collection of legendary artifacts. By allowing us to turn the traditional memorabilia case into an immersive digital canvas, a new paradigm in storytelling was created allowing the instruments and artwork to come to life and become part of a full-sensory multimedia experience without the need for 3D glasses or VR headsets.
For content production, we provided a custom workflow to The Lab, as well as training and technical supervision to ensure creative was optimized for the display. Complete with operating elevator doors and sensors, the Faux elevator was a huge success with guests and warped reality even further by bringing a few music icons back to life in glasses-free 3D.
A special thanks goes out to the creative visionaries at The Lab at Rockwell Group, The Seminole Tribe and the support of all our partners.