NY Waterway

3D Network

CLIENT

New York Waterway

PARTNER

Cross River Network

PROJECT

Glasses-Free 3D Network with Charging Stations

LOCATION

NY Waterway Terminals
New York, NY

DETAILS

PROJECT DESCRIPTION

Cross River Network (CRN) is the NY metro region’s premier company providing digital advertising exclusively to the NY Waterway ferry terminals. With deployments in Belford, Weehawken, Hoboken, and Edgewater, New Jersey and at Pier 79 at 39th St in Manhattan, NY, CRN - in partnership with T-Mobile - was looking to add a unique element to their offerings. With the introduction of T-Mobile ONE, the wireless carrier sought to increase their market presence with an aggressive, full-scale media presence that was both innovative and which brought utility to their target clients. Magnetic 3D was the launch partner and four advertising-supported phone charging stations were positioned in Port Imperial and Midtown (Pier 79) to give passengers a needed boost while in the terminals. The Glasses-Free 3D displays added a unique element to a DOOH campaign that catered to over 575,000 monthly commuters and which produced 1M+ Monthly Network Impressions.

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Network operators in the digital out of home space are always looking for unique ways to increase the attention and retention of their audience. …3D previously wasn’t practical in the DOOH space, due to a need for 3D glasses.

Abhishek Sharma

CEO & Co-Founder of Cross River Network
Check out our other projects
PORTFOLIO

Contact

Magnetic 3D

450 Lexington Ave 4th Floor
New York, NY 10017
(877) 225 8950
info@magnetic3d.com

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