Executive Team

Founder & CEOThomas J Zerega

Tom Zerega is the Founder and CEO of Magnetic 3D, an innovative glasses-free 3D tech Company based in New York City. Magnetic 3D helps companies achieve unparalleled engagement and depth perception with their enterprise platform for glasses-free 3D and XR applications.

Tom’s roots are in broadcast where he worked for nearly 20 years as an actor with major networks such as CBS, NBC and ABC/Disney under the stage name Tommy Michaels. He spent nearly a decade playing the role of “Tim Dillon” on All My Children where he was nominated for an Emmy Award. As a child actor he played the role of Gavroche on Broadway, appeared in many TV commercials, made-for-TV movies and primetime shows including “Third Watch”, and “Law and Order”. Tom graduated from New York University’s Tisch School of the Arts for Film & Television and launched Magnetic Media as a Digital Signage business in 2004 winning both the Mall of America and Pyramid Management Group 17 properties for their initial deployments.

Seeking creative solutions that provided clients with even greater engagement and utility, Magnetic Media successfully exited the 2D digital signage space and launched as the 3D Pro AV and Digital Signage brand “Magnetic 3D” in late 2006.

Mr. Zerega’s vision for the products stems from a fascination with Hollywood’s ability to make the impossible feel real through state-of-the-art visual effects. Aiming make this type of movie magic a reality and bring it to consumers at home, Tom and the team at Magnetic 3D began shaping a “holographic” 3D display product line to mimic the effects depicted in science fictions films and cult classics such as Avatar, or Back-to-the-Future. Magnetic 3D’s products were launched as an HD solution and have recently been upgraded to 4K.

Tom spear-headed R&D efforts and worked on the display optics for the product line. He has overseen quality control, licensing, display and content production, software development, vendor relations, and is involved in business development, sales, marketing, and fund raising for the Company.

Though an entrepreneur, angel investor, media personality, and inventor, Tom is currently most recognized in the public spotlight today as expert on holographic and glasses-free 3D technology. He currently resides in Los Angeles with his wife Denise of ten years, and loves spending time with his 3 year old daughter Carliana.

John Bracciante
Chief Operating OfficerJohn Bracciante

Mr Bracciante is primarily responsible for the development of the company’s worldwide distributor, reseller, affiliate, and outside sales partner relationships. He plays a key role in their education and training to ensure that all customers are well versed in glasses-free 3D technology, providing support relating to all facets of hardware, software, content, and network solutions.

Mr. Bracciante also engages in business development with vendor partners, OEM’s, and suppliers, while overseeing critical aspects of the company’s supply chain and logistics services.

John has a diverse management and sales background, spending the majority of his career in the hospitality industry where he focused on resort management – including restaurants, entertainment, and nightlife. Prior to joining Magnetic 3D, Mr Bracciante served 5 years as a General Manager with the Gerber Group, overseeing their venues within Starwood Hotel’s renowned W New York–Times Square.

John is a graduate of Cornell University where he received a degree in Applied Economics and Business Management from the College of Agriculture and Life Sciences. As a member of the Class of 1992, John played lacrosse at Cornell and was an active member of the Beta Theta chapter of The Pi Kappa Alpha Fraternity.

Andy Gellis
Chief Content OfficerAndrew Gellis

Formerly Head of Film at the IMAX Corporation, Andy pioneered the development of dramatic, narrative filmmaking in the 1570 IMAX format in both 2D and 3D earning worldwide recognition for his accomplishments in the Giant Screen industry. He wrote, produced or Executive produced numerous IMAX films including T-Rex: Back to the Cretaceous, Spacestation 3D, China: The Panda Adventure, The IMAX Nutcracker, and The Hidden Dimension, and the documentaries Galapagos, and Mission to Mir. He managed the Company’s relationships with NatGeo, Discovery, The Smithsonian, Mandalay Pictures, Lockheed-Martin, NASA, NSF, and the 120 worldwide museums, aquariums, and zoos housing IMAX theaters.

Working for Sony Pictures and New Technologies he helped steer the company into IMAX filmmaking and wrote and produced the highly acclaimed IMAX destination film Across the Sea of Time: NY3D for the flagship IMAX theater at Lincoln Square.

It was in his role as production SVP at Cinema Group that Andy got his first taste of IMAX. He supervised production of the 1570 IMAX documentary film Niagara: Miracles, Myths & Magic and then co-wrote and produced the destination film, Hidden Hawaii for the Honolulu IMAX Theater.

Gellis was the Inaugural Chairman of the non-profit Giant Screen Cinema Association (GSCA) and former President of the Large Format Cinema Association (LFCA) before merging it to form the GSCA. He is a member of the Academy of Motion Picture Arts and Sciences (AMPAS) and serves on the Executive Board of the Shorts and Animation Branch.

As head of Cinevest/Andrew Gellis Productions, he has written and developed film projects in all formats for a wide variety of studios and production entities. He has regularly provided consultation services to industry professionals and Wall Street financial firms regarding many aspects of the film industry. He was an Executive Producer of Grandview, USA, a CBS Theatrical Production/Warner Bros release, starring Jamie Lee Curtis, Patrick Swayze, and C. Thomas Howell. In addition, he was a production executive at CBS Films, Inc., and a studio-based producer at 20th Century Fox.

A graduate of Harvard, Andy began his career in the newsroom at WCBS-TV in New York City before becoming a talent agent. He represented actors, writers, and directors for film, television, and stage and was responsible for discovering and nurturing such Broadway shows as The 1940’s Radio Hour, and the Tony Award winning shows Agnes of God and Torch Song Trilogy.

Chief Financial OfficerMark Wald

Mark Wald owns and operates Supporting Strategies Los Angeles, a business providing finance and accounting resources and leadership to hundreds of growing startups and small businesses. He has overseen finance and operations functions for a myriad of businesses in Advertising, Alternative Energy, Apparel, Automotive, Banking, Consumer Products, Content Management, Digital Media, Delivery Services, E-Commerce, Entertainment, Fashion, Fitness, Hospitality, Internet & Information Technology, Market Research, Nonprofit, Real Estate, Retail, Restaurant, SaaS, Telecommunications, Mobile Apps, New Media and other industries. Mark enjoys staying busy and keeping sharp in a multitude of diverse yet related roles as a fractional CFO, serial entrepreneur, startup angel investor, startup board member & advisor, cryptocurrency enthusiast, university guest lecturer, and volunteer mentor to entrepreneurs through local accelerator and incubator programs.


Magnetic 3D

450 Lexington Ave 4th Floor
New York, NY 10017
(877) 225 8950

Recent Projects

Sanctuary Medicinals
Hard Rock Guitar Hotel
R City Mall
AMB Cinema

Patent Portfolio