Embassy Theatre

Interactive 3D Ticket Booth

CLIENT

Embassy Theatre

PARTNER

Futureworks

PROJECT

49" Portrait Wildfire DS Displays with Interactive 3D Character

LOCATION

Embassy Theatre
Wellington, New Zealand

DETAILS

PROJECT DESCRIPTION

Magnetic 3D is excited to share a unique application using (2) of our Portrait 49" Wildfire DS displays to create one of the world's first Outdoor Holographic 3D Avatars. Futureworks - a New Zealand-based AV Integrator - worked with the renowned Embassy Theatre In Wellington to restore some of its 1924 charm by incorporating "virtual ticket-takers" at the front entryway. As moviegoers approach the ticket window they are greeted by a Glasses-Free 3D character that was developed by Magnetic 3D's creative team. The client shared pictures to help match the uniforms from the 1920's and selected a Disney-inspired look for the character whose design was a digital reconstruction of the owners grandson. The 3D "transaction experience" begins and virtual money is exchanged for a 3D ticket. Iconic imagery was built into the background of the booth showing movie film reels, posters, and a money box from that era to honor the storied history of the theater.

EmbassyTheatre_01
EmbassyTheatre_02
EmbassyTheatre_03
EmbassyTheatre_04
Check out our other projects
PORTFOLIO

Contact

Magnetic 3D

450 Lexington Ave 4th Floor
New York, NY 10017
(877) 225 8950
info@magnetic3d.com

Recent Projects

Meet the Drapers Miami
I/ITSEC 2023
Carve-X
NAMA 2023